eranium

ERT: 2 min | February 27, 2012

Nike Fuelband and Feedback Loops – Why They Matter

Awhile back I wrote about feedback loops, which are automatic data streams that can alert people about anything from how fast they’re driving to how dry their plants are to how many calories they are burning. These have a powerful potential to change human behavior by making us deal with realities we otherwise wouldn’t know about.