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Sir Jonathan Ive: The iMan cometh
Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better.
![[jo.han.nes] S.](https://s3-eu-west-1.amazonaws.com/avatars.quote.fm/0821d2e729a7160061f9f9a15a954b20_40.jpeg)
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Marcel Wichmann Sir Jonathan Ive on design, England and solving problems.