Speaking, like writing, is an ego trap. It’s not about you, it’s about them: what questions do they want answered? What stories did they come to hear? If you understand why your audience showed up at all, and deliver on it, you will keep their attention. Graham’s advice is all about the speaker, but that’s the common tragedy – it’s not about speaker. A speaker who studies the audience and puts together content that addresses their interests will always do well. They’re rare.
Estimated reading time: 6 min
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