You Are Not Facebook's Customer
rushkoff.comBut users are bothered by all this. On the simplest level, they don't like change, particularly when it results in making their free time more complex and stressful. Facebook was always a lazy person's friend and time waster. Turning into a dashboard designed to increase productivity and relevancy turns it more into, well, work.
Estimated reading time: 3 min
ktinka recommended this story.
Douglas Rushkoff - Blog - Technology, Art, and Why the Future of Branding is Nonfiction
rushkoff.comIt will be companies that figure out how to communicate the non-fiction story of a company, so it’s going to look a lot more like a communications company than a creative branding agency. It’s going to look a little bit more like PR, in some sense. It’s going to be people who go and figure out what does your company do and how do we let the world know about that? There’s going to be a lot of psychology involved, except instead of it being psychologists turned against the consumer, it’s going to be psychologists going in and trying to convince companies that what they’re doing is wo[…]
Estimated reading time: 5 min
sylvester recommended this story.
Douglas Rushkoff - Blog - 'Present Shock': The Future Isn't a Book, It's a Videogame
rushkoff.comWe’re going to move into a world where your retirement will be more secure if you’ve made lots of friends with young people rather than collected lots of dollars.
Estimated reading time: 5 min
sylvester recommended this story.
CNN.com: Are Jobs Obsolete?
rushkoff.comThe question we have to begin to ask ourselves is not how do we employ all the people who are rendered obsolete by technology, but how can we organize a society around something other than employment?
Estimated reading time: 5 min
tralafiti recommended this story.
