But users are bothered by all this. On the simplest level, they don't like change, particularly when it results in making their free time more complex and stressful. Facebook was always a lazy person's friend and time waster. Turning into a dashboard designed to increase productivity and relevancy turns it more into, well, work.
Estimated reading time: 3 min
It will be companies that figure out how to communicate the non-fiction story of a company, so it’s going to look a lot more like a communications company than a creative branding agency. It’s going to look a little bit more like PR, in some sense. It’s going to be people who go and figure out what does your company do and how do we let the world know about that? There’s going to be a lot of psychology involved, except instead of it being psychologists turned against the consumer, it’s going to be psychologists going in and trying to convince companies that what they’re doing is wo[…]
Estimated reading time: 5 min
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