The Truth about Radical Innovation
innovationexcellence.comThat’s why it’s essential to have an active “test and learn” program where a number of pilot projects are continually running. The aim here is not so much to produce successful ROI, but to be able to fail cheaply. As Thomas Edison said of his long road to inventing the lightbulb, “I didn’t fail 1000 times, I found 1000 ways it didn’t work.”
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