when we create a desktop-sized, fixed-width site layout in Photoshop and hand it to a developer to interpret into HTML/CSS, we are asking the developer to make a lot of design decisions—possibly without even realizing it
This means that even though some symptoms are harmless — like a light fever or a runny nose from a flu infection — the viral onslaught of trendy features puts constant pressure on our immune system to protect our creativity, and staying vigilant is important to maintaining a healthy dose of original thought.
We don’t have to link to hate speech and angry rants. The best way to stop that behavior is to send traffic elsewhere. We also don’t have to go trolling every time we need a little excitement in our lives. Instead, make and share good things. Be nice. If someone does something good, help them spread the word about it.
Unless you’re developing completely new products at a startup, you likely work in an organization that has accumulated years of legacy design and development in its products. Even if the product you’re working on is brand spanking new, your organization will eventually need to figure out how to unify the whole product experience, either by bringing the old products up to par with the new or by bringing your new efforts in line with existing ones. A fragmented product portfolio sometimes leads to an overall broken user experience.
The Web is a wonderful place to specialize, and a lot of websites out there do a fine job of delivering a very limited scope of options to users in fine style. This level of focus is made possible by zeroing in on a core set of behaviors that are easily targeted by a consistent set of design patterns. This often has the desirable side effect of being great for mobile-first responsive design.
These details trigger an emotional response, and if used purposefully and fittingly, they will help to form a personality that people will respond to positively when interacting with the product. This positive attitude will often lead to people sharing and even advocating for your product with their peers. This technique of connecting with users on a personal level is also referred to as “emotional design.”
However, device orientation design is widely treated as secondary to the main interface because it is often missed by users who stick to the default orientation, mainly because they are not aware of its availability
Players have to invest their time, concentration and problem-solving abilities to the challenges that a game throws at them. There should be a point to these efforts, a payoff for their investment. When the game ends, players should come away feeling that the experience was meaningful.
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