While the physical world and the digital obviously coexist, Schmidt pointed out, we have much more finely established ways to regulate behavior in the physical world. When people in the virtual community begin to misbehave, committing crimes that wouldn't be legal in the physical space, we currently have very few mechanisms for correction.
“The big need is, the battle ground for most of our clients, is now shifting towards … engagement of the user, and that puts experience at the center,” he says. Also known as: UX.
Mindfulness, in contrast, involves observing without questioning. If the takeaway from research on cognitive biases is not simply that thinking errors exist but the belief that we are immune from them, then the virtue of mindfulness is pausing to observe this convoluted process in a non-evaluative way. We spend a lot of energy protecting our egos instead of considering our faults. Mindfulness may help reverse this.
We spend most of our lives convinced we’re the protagonist of the story, but we rarely realize that we’re just supporting characters in everybody else’s story. Nobody thinks about you as much as you do.
successful marriages maintain around a 5:1 ration of pleasant feelings to bad, whereas those with more like a 1:1 ration have a far greater chance of ending in divorce. Another study they cited offers insight into team productivity, which suggests that positive-to-negative interactions in a work group setting operating in at least a 3:1 ratio result in much more productive teams than those with more negative experiences. Finally, they suggested that humans need three positive experiences to compensate for every bad one.
Since the very beginning (I've been doing online media since 1991), clicks have been undervalued and measurable media has been at a disadvantage compared to traditional unmeasured ads (how many clicks does a TV ad get?). As the web/mobile gets closer to ubiquity, the behaviors of people consuming media get ever closer to the old model of passivity.
Google is a hyper-competitive company, and they repeatedly enter markets that already exist and crush competitors. Nothing wrong with that. That’s how capitalism is supposed to work, and Google’s successes are admirable. But there’s nothing stupid about seeing Google being pitted “versus” other companies. They want everything; their ambition is boundless.
For this disillusioned Francophile, it’s a strange but gratifying thought. After a week of gorging myself on Tokyo, I am persuaded: It is the most dynamic food city in the world. And the only outstanding question is: How soon can I return?
The truth is that your brain prefers when you do the same thing over and over. Going to your favorite restaurant every week, for example. It’s familiar and secure. This powerful feeling guides a lot of your decisions. That’s why it is so hard to learn things or to incorporate new habits into your life. Your brain prefers making the same connections over and over than forging new ones.
It took Apple, a multi-billion dollar company, years to convince the record labels to invest in iTunes. Getting the major publishers on board would need require serious negotiating power.
Today, we've traded in our hangups for our hang-ups. The social disruption we now give or get via mobile devices is not the belligerence of hanging up or having been hung up on, but the neurosis of not having received a response. In place of the threat of disengagement in fixed-line switched analog telephony, we find a subtly different fear in cellular telephony and its digital cousins: that of disregard. In the past the telephone was most threatening when it cut someone off; today it its greatest menace is to reveal that you were never really connected in the first place.
The comparison with New Coke actually understates Microsoft’s problem. Nothing forced Coca-Cola to introduce New Coke: tongues and throats do not change much. And all the firm had to do to rectify its error was to bring back the old version. Technology firms, in contrast, must innovate to survive. Restoring the start button will not restore Microsoft to its former glory.