eranium recommended AdExchanger: News and Views on Data-Driven Digital Advertising from adexchanger.com:

Our traditional target is the marketing function or the CMO – now it’s moving more toward the CIO and the information and technology function.

eranium recommended How to skip user research like Apple and still deliver great products from cxacademy.org:

I think it is possible to skip user research in two situations: You are designing the product for yourself. You spend so much time with your customers that you know exactly what they want and need. If these requirements are not given, the gap between an organization’s understanding of customer needs and the actual customer needs is probably large. If this gap is small then the conclusion should be that as long as you are designing products and services for yourself the outcomes should demanded by customers. I call this gap the “CEO – Customer Gap”.

eranium recommended Some advice from Jeff Bezos from 37signals.com:

people who were right a lot of the time were people who often changed their minds

eranium recommended Marketing as Venture Investment from oneslide.org:

“The very fact that it is knowledge means that it is in the past.”

eranium recommended Fast Chat: Deutsch L.A.'s 'The Inventionist' from adweek.com:

We think great advertising can do a whole lot for a brand, but remarkable products are the best ads. When we're doing our job, we're solving business problems. Sometimes we feel like the best way to do that is through ancillary products or services.

eranium recommended 4 Innovation Strategies From Big Companies That Act Like Startups from fastcodesign.com:

These big-company strategies aren’t about ivory-tower innovation departments, wacky hats, or Kumbaya creativity. They’re focused on pushing entrepreneurial thinking and practices into the places they’re needed the most--inside established businesses. And their explicit objective isn’t about reaching that elusive holy grail of creating a “culture of innovation” (though it can be the by-product of these efforts). Their strategies combine strategic thinking with the practical tools required for driving forward new products, services, and strategies, all focused first and foremost on l[…]

eranium recommended who do you stand for? from whatconsumesme.com:

we’re chasing the effect, not the cause.

eranium recommended Kill Your Business Model Before It Kills You from blogs.hbr.org:

Kill Your Business Model Before It Kills You

eranium recommended Microsoft Moves Forward from ideacouture.com:

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of "do it yourself".” — Marshall McLuhan

eranium recommended 3 reasons why digital campaign ideas fail from imediaconnection.com:

Digital and interactive are not one channel, but rather a collection of platforms and experiences that appeal not only to different people, but also to different states of mind. Not only do you have to ask who your audience is, but also what your customers are looking for when you connect with them.

eranium recommended 2.4.4 Responses to the challenges Brand Management faces from sophisticated.at:

Brands are made, not born. The process of their construction is complex.

eranium recommended The Truth about Radical Innovation from innovationexcellence.com:

That’s why it’s essential to have an active “test and learn” program where a number of pilot projects are continually running.  The aim here is not so much to produce successful ROI, but to be able to fail cheaply.  As Thomas Edison said of his long road to inventing the lightbulb, “I didn’t fail 1000 times, I found 1000 ways it didn’t work.”

eranium recommended about Funkensprung from heartbeat.funkensprung.com:

You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?

eranium recommended Can Vice Get 20-Somethings to Watch the News? from thedailybeast.com:

People say, if you take money out of the equation, what would you do? Same f--king thing.

eranium recommended Mind the (Skills) Gap from blogs.hbr.org:

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, relearn and unlearn.