I think it is possible to skip user research in two situations: You are designing the product for yourself. You spend so much time with your customers that you know exactly what they want and need. If these requirements are not given, the gap between an organization’s understanding of customer needs and the actual customer needs is probably large. If this gap is small then the conclusion should be that as long as you are designing products and services for yourself the outcomes should demanded by customers. I call this gap the “CEO – Customer Gap”.
Estimated reading time: 2 min
people who were right a lot of the time were people who often changed their minds
Estimated reading time: 1 min
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eranium Bill Bernbach
These big-company strategies aren’t about ivory-tower innovation departments, wacky hats, or Kumbaya creativity. They’re focused on pushing entrepreneurial thinking and practices into the places they’re needed the most--inside established businesses. And their explicit objective isn’t about reaching that elusive holy grail of creating a “culture of innovation” (though it can be the by-product of these efforts). Their strategies combine strategic thinking with the practical tools required for driving forward new products, services, and strategies, all focused first and foremost on l[…]
Estimated reading time: 3 min
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eranium Bud Caddell on Red Bull Stratos Hype
Digital and interactive are not one channel, but rather a collection of platforms and experiences that appeal not only to different people, but also to different states of mind. Not only do you have to ask who your audience is, but also what your customers are looking for when you connect with them.
Estimated reading time: 5 min
Brands are made, not born. The process of their construction is complex.
Estimated reading time: 3 min
That’s why it’s essential to have an active “test and learn” program where a number of pilot projects are continually running. The aim here is not so much to produce successful ROI, but to be able to fail cheaply. As Thomas Edison said of his long road to inventing the lightbulb, “I didn’t fail 1000 times, I found 1000 ways it didn’t work.”
Estimated reading time: 6 min
You see things; and you say, ‘Why?’ But I dream things that never were; and I say, ‘Why not?
Estimated reading time: 1 min
People say, if you take money out of the equation, what would you do? Same f--king thing.
Estimated reading time: 8 min
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jkleske Ha, I was expecting “those who cannot code.”
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