Max Orgeldinger quotes great articles on QUOTE.fm
We've seen this movie before. In the early days of the web, it was the website that created a browser-fueled gold rush — until organizations realized that maintaining a website that provided real value was more difficult than launching something quickly. The same story is now playing out in social — getting something launched on Facebook, Twitter or Pinterest is easy, but building an engaged and meaningful following isn't. And the same will happen in the rush to mobile if companies take a "channel" approach vs. a behavioral approach. In short, it's not about mobile as much as it is about u[…]
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