Imagine this scene: People from many nations, from all walks of life, converged in a single location; in the ‘arena,’ or more aptly, the playing field, the two contenders for supremacy face off. The wall-to-wall crowd cheers lustily, groans audibly in disappointment, throws rubbish (a bottle or two, paper balls, what have you) in disgust, does the Wave or the ‘raise-the-roof’ sign, or angrily howls in protest, all the while bellowing choice invectives and ’original’ jeers for good measure. Like the Indian warriors of old, some even paint their faces or bodies with the colors of their favorite teams. Depending on which side you cheer on, the announcer’s stentorian cry of “GOOOOOOOOOOAAAAAL!” and the sight of that familiar black-and-white ball rocketing into the net can either send you in throes of ecstasy or sink you into the depths of despair.
This, friend, is that game called soccer, the veritable new religion hereabouts. The recently concluded World Cup matches in Germany have once again underscored the unrelenting passion for soccer. Eager and excited throngs that have attended all public screenings of the hugely popular sport where teams from 32 nations converged on a single playing field have fired the imagination of still countless others who were unable to view the matches ringside and instead made do with kibitzing in crowded smoke-filled pubs and gawking at the television, all the while downing the liquor of choice. Indeed, the sight of so many rabid soccer fans is awesome, to say the least.
It would not be unrealistic to say that for a variety of reasons, soccer is akin to religion:
Soccer can and does provoke violence, unfortunately. Recall those images on TV of mobs pummeling each other, all hell breaking loose at the stands, or fans chasing each other with murder on their minds, all in the name of THE game. This is a bad case of admiration taking the extreme route and becoming obsessive near-hysteria. Hitherto calm and ordinary-looking blokes can suddenly do a Jekyll and Hyde to become screaming banshees frothing at the mouth, spewing unthinkable invectives at the object of their ire. Soccer can likewise incite patriotism and sense of ethnic identity to extreme levels, so much so that rivalries crossing over to fanaticism and morphing into other channels are not uncommon. Obviously, one of the new theaters of ‘war’ is the soccer field.
Like religion, soccer can be a bottomless source of hope, and provides basic and simple rules that most everyone can follow. So many youngsters have dreamed of making it big on the soccer field and gaining almost everything they ever wished for. Soccer has given people something to aspire for, to cheer. The appeal of the sport lies in its simplicity: no elaborate equipment is required, just a soccer ball, kindred spirits consumed by a deep love of the sport, and a level playing field.
Teams from across the globe gather in one location, just like a pilgrimage. World Cup matches are much-awaited and long-prepared-for events. Fans save up or reserve those precious tickets just to view their idols in action, demolish rivals methodically, and return to their ordinary lives flushed with the excitement of it all. No two matches are exactly the same, and so these are considered once-in-a-lifetime events, to be cherished and relived and replayed in the mind or the home video over and over again. Pan over to a scene where citizens exert much time and effort, and part with hard-earned money to make ready for a once-in-a-lifetime pilgrimage to sacred places in the world, there to worship, to reflect, to observe, to ponder and, perhaps, be sufficiently inspired to emulate the admirable qualities of the adored.
Soccer has its own heroes and icons, its own beliefs, rules, myths. Think of the legendary Pele or the stars of 2006 the Azzurri, Zinedine Zidane. Lukas Podolski, Miroslav Klose. Their faces are plastered in the newspapers, on the Web, they endorse commercial products such as apparel, shoes, timepieces, optical wear, cameras, automobiles, sports beverages, what-have-you — and they are paid handsomely for doing so, thank you very much. Again, the appeal to youngsters is subconsciously transmitted: Play soccer, and be one of us! Join our ranks, and be famous!
Like religion, soccer has the potential to help bridge differences and overturn national prejudices. It can be the unifying factor that many assemblies have sought for so long. People of various ethnicities, origins, and social status gather round to root for their teams of choice. When the World Cup was held in South Korea and in Japan in 2002, it was considered a momentous event, a ‘victory for tolerance and understanding.’ It is remarkable that South Korea has finally opted to share hosting duties for the tournament with its former conqueror — this within a span of less than five decades, transcending from its initial decision to bar the Japanese national team from crossing its boundaries to play for the World Cup qualifiers. Time heals all wounds, and memories do fade after all. Whatever vestiges remain is safely settled on the soccer field. And so it is that fans can look forward to watching England pitted against Germany, Iraquis against Arabs, and Americans against Iranians. As earlier mentioned, soccer is the new arena where you can settle old scores safely, with select combatants.
It wouldn’t be surprising if soccer spectatorship increases even further. Who knows how many youngsters are even now sharpening their skills, practicing ceaselessly, tirelessly perfecting their one-two passes and drills on some forlorn field? Although the aspirants are legion, only few are chosen or are qualified to replace the current icons that someday would have to retire from the sport that they love. Nothing has ever fired such passion or excitement in so many. As a parting pitch, Tom Hundley reported from London that “Christianity, with more than 2 billion believes, ranks second among the many religions of the world. Soccer is first.”
Call it an ad spot or a book portrayal, those short sections on your business page are the second most vital deals things you have. Just the book spread is more critical with regards to getting a peruser’s consideration. Your fiction book depiction needs to snare a reader in and make them anxious to discover all the more, all in around 150 words. It’s a difficult request, yet tailing some essential tenets can keep you going in the privilege direction.blurbs_Sell.png
1. Stay With the Main Plot
Your ad spot must be short and to the point; you don’t have enough time to go into subplots and minor characters. Snare your perusers with the fundamental plot of the book and let them find all you’re enchanting subtle elements all alone. What’s the principle storyline? That is the main point that ought to go here.
2. Utilize the Right Tense
Book surveys or blurbs are consistently composed in third individual, current state. It doesn’t make a difference what POV your book incorporates, your ad spot ought to sound like somebody portraying the book, up close and personal. Here’s a case from Pines, the principal book in the Wayward Pines set of three: Secret administration specialist Ethan Burke touches base in Wayward Pines, Idaho, with a clear mission: find and recoup two government operators who disappeared in the rural town one month prior.
3. Keep it Short and Sweet
You’ve seen book blurbs that kept running endlessly for passages. Odds are, you chose whether you needed to purchase the book much sooner than you got to the end. Keep your ad spot to around 150 words, in one to four passages.
4. Use Power Words
You don’t have a considerable measure of words to play with, so you need to utilize the ones you need to use the ones you have shrewdly. Power words are those that bring out feelings. Pick the right words and you can shading your whole ad spot with inclination and sentiments. Words like enthusiasm, unnerving, and tormented may sound over-the-top in a calm discussion. Howeapparentlyre ideal for utilizing as a part of your book ad spot.
5. Compose as the Publisher, Not the Author
With regards to a book ad spot, the words are advertising material, not extraordinary writing. Their fundamental intention is to get those perusers to purchase your book. Make sense of what will rouse individuals to look further into your stories. Your book is an item, and your book depiction is your best promotion.
Ever wondered why there are more male presidents, lawyers, accountants, managers, astronauts, scientists, chefs and even fashion designers in this world? Do we really give in to the fact that this is a male-dominated world that we’re living in? Well, perhaps the result of a recent Canadian study can give a concrete answer to these questions. The study was on the long-debated issue whether males have a higher intelligence quotient (IQ) than women.
The latest study by Canadian scientists used the 145-item Scholastic Assessment Test (SAT) which was administered to 100,000 students aged 17-18. It found that, based on the SAT scores, men’s IQ is 4-5 points higher than women upon reaching adulthood. J. Philippe Rushton, psychology professor at the University of Western Ontario and one of the authors of the study, said “male advantage showed in every level of family income, for every level of fathers’ and mothers’ education, and for each and every one of 7 ethnic groups.” This finding was published in the September 2006 issue of the journal Intelligence. It also supports earlier studies which used different methods.
A previous study conducted by the University of Ulster at Coleraine, Northern Ireland also found that men consistently did better than women in general knowledge and even in fields thought to be for women such as fashion. The findings were based on two separate studies of 1,500 university students. These studies were done to erase doubts on earlier IQ research including the Wechsler Adult Intelligence Scale (WAIS) of the 1950’s that showed males have higher intelligence than women. The WAIS method, considered as the father of all IQ tests, was questioned as the small and selected items covered favored only male interests. This result challenged the Irish researchers to formulate a more massive test that included 182 questions covering 19 areas of general knowledge such as politics, sports, arts, music, fashion, science, finance and cooking. And what did they discover? That men still got higher scores than women. According to the Irish researchers this was so because males are more focused on competition with other males especially for power and status the reason why they scored high in current affairs, games, sports, physical health and recreation; while females are more concerned with family.
Other relevant studies that confirmed men’s high IQ compared to women include:
• A 1992 study of 1,261 adults done by C. Davison Ankney proving that men’s brain are 8% heavier than women’s;
• A 1997 study in Denmark saying that men have 15% more neurons (the functional units of the brain) than women.
Meanwhile, a study by the University of California Irvine (UCI) published in NeuroImage found that although there are differences in the brain areas of males and females, no disparities were noted in their general intelligence. The study revealed that women have more white matter while men have more gray matter linked to intellectual skills. The white matter represents the networking of and connections between information processing centers, whereas the gray matter represents the information processing centers of the brain. Authors of the study stressed that this may explain why men excel in tasks that need more local processing such as mathematics while women are good in integrating information such as those required in language skills. It concluded that “no single neuroanatomical structure determines general intelligence and that different types of brain designs can produce equivalent intellectual performance.”
Role of Hormones
Sex hormones have likewise been found to play an important role in brain development and function. They affect the development of certain brain structures in puberty which go on until adulthood. Isn’t it that they call men as “right-brained?” The reason for this is because the right hemisphere of the brain is said to develop more intensely if the fetus is exposed to testosterone early in its development stage. Hormonal changes also affect a person’s cognitive abilities. This is apparent in women throughout their menstrual cycle and seasonally in men as their testosterone levels change.
Unfortunately, while men have higher IQ, their risk of suicide is also at its peak. A study on four IQ tests done in the military service in Sweden showed that the suicide risk was three times higher among those who got the lowest scores while a low risk was noted for those who performed better in the tests. The 26-year study of 487,308 Swedish men found that influences on brain development during childhood increase a person’s susceptibility to mental disorders leading to suicide. It further explained that the risk of suicide is related to a person’s ability to solve problems during crisis or periods of adjustment to traumas experienced during childhood.
On the other hand, the American Foundation for Suicide Prevention says 75-80% of college students who commit suicide are boys although more are girls. This was concluded because boys are more involved in aggressive and violent behavior compared to girls. Of the boys found to have suicidal tendencies, 95% suffer mental illness especially depression.
Okay, so congratulations first to all men for being confirmed as more intelligent than women. But overall, this latest study should not deter women from excelling in various fields dominated by men. After all, we have several women achievers already around. It’s coexisting harmoniously in this world that matters. It’s not important whether who’s more intelligent than who. It’s how we lead our life, take care of our families and pursue our goals the right and legal way that count.
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Gold is one of the most precious types of metal, which has an incredible market and investment values. Like any other investments, gold is as volatile as one can imagine, yet its valuation has always increased and arguably, this is one of the safest types of investment currently in the world with progressive and long-term basis.
Gold has always been the talks among most of the commoners across the world as this is one of the earliest forms of investments ever to exist. The range and affordability of a small piece of the same has always been taken into consideration and this can literally turn around the fortunes for the person whoever possesses the same. Gold investment is sought to be the easiest to purchase and worth depositing sort of assets to have ever existed.
Is the Investment Worth? An Insight
Gold Investment is considered as a commoner type of investment and there are plenty of people across the globe, who purchase gold pieces in the form of jewelry and expect the asset value to grow largely. This is a movable asset, meaning it is portable and this contains its share of pluses and minuses. However, for purchasers, the first thing they should ensure is to follow these three key hacks, which will allow them to get a broader picture before purchasing the sort of investments.
Expecting Unnatural Returns: Being a movable yet a solid asset, the growth of gold piece remains stagnant. Plus, considering a situation of economic slump or market crawl, the growth of valuations is likely to take a hit and the investors may or may not see a growth in a sense of massive profits. Moreover, with the advent of stocks and bonds showing growth and returns, the demand of gold has slowed down to a large extent and this will take a considerable amount of time to show some sort of positive result.
Masked Insurance:Gold Investment is thought to be more of a short to medium term saving forms of immediate insurance by many experts. This means, the type of investment is mostly taken as a backup, which acts as a savior in case of an economic or financial cash crunches. Although with its criticality on one side, investors earn a lot while considering them as a onetime investment.
No Scope of Diversification: Gold is one sort of investment, which cannot be diversified. This means, unlike shares or mutual funds, this cannot be diversified among a lot of avenues and companies, and instead the owner will require to inspect the raise in monetary worth of the same slab quite frequently.
Gold Investments are surely a safe type of investment that has the scope of growing to a level, which will assure the investors or purchasers to finalize and expect profitable returns. Though there are loopholes in terms of benefits and risks, rest assured this is a lot safer forms of investments of the date and one can expect the trend for many years to come.
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