Bringing an innovative product or service to market involves a multitude of vectors. Imagine them individually stretched amidst the opposing constraints that often define their conceptual and practical boundaries (time to market, development cycles, user experience, technical feasibility, branding, business models, just to name a few). Now imagine all these vectors as taut guitar strings, one alongside the other. Imagine fine-tuning each string so that it’s in harmony with all the other ones when they are strummed together. Imagine this being not a one-off task, but a near-continuous activit[…]
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