User-centered design is great for designing a new toaster. But it’s not so useful in designing, say, the World Wide Web. If you asked people in 1989 what they needed to make their life better, it was unlikely that they would have said that a decentralized network of information nodes that are linked using hypertext.
Estimated reading time: 2 min
Erik Like a smart man once said: "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."