A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.
Estimated reading time: 8 min
A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.
Estimated reading time: 8 min
Recited from Marcel Wichmann
A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.
Estimated reading time: 8 min
Recited from Marcel Wichmann
-
Thiemo Bergner Great speech by Dieter Rams on how design can be a huge business advantage
A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.
Estimated reading time: 8 min
-
Marcel Wichmann In 1976 Dieter Rams held a speech that's not a bit less true nowadays.
To use design to impress, to polish things up, to make them chic, is no design at all. This is packaging. When we concentrate on the essential elements in design, when we omit all superfluous elements, we find forms become: quiet, comfortable, understandable and, most importantly, long lasting.
Estimated reading time: 8 min
A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.
Estimated reading time: 8 min
Ladies and gentlemen, design is a popular subject today. No wonder because, in the face of increasing competition, design is often the only product differentiation that is truly discernible to the buyer. The introduction of good design is needed for a company to be successful. However, our definition of success may be different to yours. Striving for good design is of social importance, as it means, amongst other things, absolutely avoiding waste.
Estimated reading time: 8 min
Malte Christensen Word!