Taking Orders is for Scope Creeps First, the most important thing to remember is this: your client is paying you to lead them, not to take their order. Leadership involves helping them navigate decisions on the basis of a core goal that can serve as a rubric-for instance, will this feature help them attract, inform, and engage prospects and, ultimately, grow their business? On the other hand, order-taking easily leads to scope creep because it's so inert. When our contribution is simply taking down a list dictated to us, we are not activating our critical thinking.
Estimated reading time: 13 min
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