Think like a publisher – not a marketer The difference between publishing and marketing is that publishing is a process, a state of mind, not a project. It’s about providing your market with solutions to their problems, rather then bombarding them with sales pitches. It’s about focusing on quality over quantity and building real relationships with your customers and prospects. When you learn to think this way, once a crisis strikes, you will remember the values of those relationships, and understand the proper way to resolve the crisis at hand.
Estimated reading time: 4 min
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