He’s creating an exclusive blog network. He’s using his clout in design and startup circles to attract other thought leaders who blog, including Dom Leca of the beloved email client Sparrow, and John Collison of payment startup Stripe.
Innovation, as many of Curtis’ critics have been proclaiming, is about everybody taking a creator’s work and building on top of it. That’s exactly what Curtis is doing. He didn’t invent the first blog platform, and he isn’t building the first blog network that the world has seen. But he is taking the best elements of all the work that has come before, and building a new brand — the sort of thing that could prove quite defensible regardless of who scrapes the words or forks the code.
Because Svbtle is designed from a philosophy that focuses first and foremost on writing and the curation of ideas, and not on social features or personalization, I don’t see much of a chance of competing with Tumblr. I wouldn’t want to, anyway. They’re really good at what they do.
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