The privacy discourse frames the issue in an ego-centric manner, as a bargain between consumers and companies: the company will know x, y and z about me and in exchange I get free email, good recommendations, and a plethora of convenient services. But the bargain that we are making is a collective one, and the costs will be felt at a societal scale. When we think in terms of power, it is clear we are getting a raw deal: we grant private entities -- with no interest in the public good and no public accountability -- greater powers of persuasion than anyone has ever had before and in exchange we[…]
Using all of the trace data we leave in our digital wakes to target ads is known as "behavioral advertising." This is what target was doing to identify pregnant women, and what Amazon does with every user and every purchase. But behavioral advertisers do more than just use your past behavior to guess what you want. Their goal is actually to alter user behavior
Sorry! So far none of the people you follow recommended this story.